The New Pepsi Logo
My initial reaction to the new logo was disgust. It looked to me like they gave their previous logo to an 8-year-old playing Mario Paint and just waited for some kind of result. Only the 8-year-old was paid millions of dollars to re-brand the face of Pepsi. However, I have to admit it’s growing on me. I like that Pepsi has stepped away from the gradients, bevels, shines and drop shadows of the past and moved on to this clean approach. Although the marks still feel a little off balance to me, I like the concept behind the 3 variations of the logo. I’m not entirely sold on the font, but time will tell. As I’m sure I’ll see this logo around every corner for the next 10 years. I just hope 10 years from now Pepsi chooses Muku Studios for their re-branding.
wata shock!
ur totaly right.
at this point, i want back the old one.
greets
Aside from the blatant Obama identity ripoff, this logo works — at least in the short term.
Long term; eh — not so much!
http://www.suckatlife.com/pepsiLogoBlowatlife.html
I agree, the Pepsi logo is growing on me even though it came as a shock at first. Now that I see three different Pepsi products together, Pepsi, Diet Pepsi, and Pepsi Max with the slight logo variations, their change has almost won me over.
Haha ^^ nice, is there a section to follow the RSS feed
I’ve heard some comments that it resembles Pres. Obama’s campaign logo… Interesting! – JG
Since we’re still discussing… the pepsi ident is working. As does any light bauhaus face on a slant at this point. It occurred to me that the key was in the Max — my son’s name is max, as opposed to say, coke zero. Zero or Max? Your call. Not that I consume either.